Nanyang coffee brands in Singapore Competitiveness and market position

<p dir="ltr">Based on the case study analysis, students should be able to:<br>acquire knowledge on the gastronomy scene, especially in sector of coffee-related brands;<br>analyse and describe the process of brand positioning using the case of a real brand;<br>identify each brand’s unique selling points (USP); and </p><p dir="ltr">conduct a competitive analysis and assess each brand’s strengths, weaknesses, threats, and opportunities.</p>