Can Social Media Algorithms be Online Content Creators’ Business Partners?: Focusing on the Affordance of Social Media

Based on the affordance concept, this study aims to examine (1) how content creators get knowledge and perceive the algorithm used by social media platforms; (2) how their perceptions encourage or limit their behaviors to interact with social media algorithms, and (3) how content creators manage their relationships with algorithms. By doing so, we can understand the roles that social media algorithms play in content creators’ work and help social media platforms or media literacy programs develop better policies or workshops to reflect content creators’ values, viewpoints, and priorities.