Singapore Institute of Technology
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Exploring the Challenges and Future Expansion Opportunities of Wine & Kitchen during Pandemic

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conference contribution
posted on 2023-03-17, 03:10 authored by Kuan-Huei LeeKuan-Huei Lee, Tze-Hin Jawn LimTze-Hin Jawn Lim, Toh Jun Long

After gaining extensive knowledge, community recognition, and proven experience over his lengthy career, William Seah founded his company, Wine & Gourmet Factory, in August 2017. The company had performed well, operating its first restaurant at Bukit Pasoh peacefully until 2021, where the devasting impacts of the COVID-19 pandemic led to its closure. William opened Wine & Kitchen together with Sally Seow just before the closure of the first restaurant (i.e., December 2020) at the considerably more accessible location of Somerset and operated with an adapted business model. As a result, William now has the opportunity to open his next outlet and enter regional countries. Notwithstanding, several business challenges exist and are presented in this case study. If you were William and Sally, what would you do to overcome them and expand your business?


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Applied Learning Conference 2022, 20-21 January 2022, Online

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