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Hotel Revenue Management Simulation System (HRMSS)

conference contribution
posted on 2023-09-22, 02:53 authored by Samuel Wei Jie Seah, Detlev RemyDetlev Remy, Malcolm Yoke Hean LowMalcolm Yoke Hean Low

Developing effective and well-rounded revenue managers is a challenge in the hospitality industry. Revenue management is growing in complexity and there is a lack of modern tools available for training. This results in ineffective traditional education that does not take advantage of new technologies available. Simulations have been advocated as a solution to deliver holistic revenue management education. This paper describes the design and development of a web-based hotel revenue simulation system (HRMSS). The HRMSS developed has been tested in a revenue management training class. Survey results of students using the system showed that the simulations produced desired learning outcomes, especially in decision making and the use of metrics.

History

Journal/Conference/Book title

Proceedings - 20th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing, SNPD 2019

Publication date

2020-07-03

Corresponding author

Malcolm Low

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