Lee_2021_Appachrie_surviving COVID.pdf (239.84 kB)
Surviving Covid: Pursuing a vision or practicality?
conference contributionposted on 2022-03-03, 02:03 authored by Chien Ching LeeChien Ching Lee, Yee Fun WooYee Fun Woo, Greg Yap
SME owner-managers in the hospitality industry are hit hard by the Covid-19 pandemic. This case study seeks to understand the key concerns faced by an SME owner-manager, and the coping and adjusting strategies used to cope with these concerns. It serves as a start to better understand and help SME owner-managers build towards recovery planning post Covid.