Singapore Institute of Technology
Lee_2021_Appachrie_surviving COVID.pdf (239.84 kB)

Surviving Covid: Pursuing a vision or practicality?

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conference contribution
posted on 2022-03-03, 02:03 authored by Chien Ching LeeChien Ching Lee, Yee Fun WooYee Fun Woo, Greg Yap
SME owner-managers in the hospitality industry are hit hard by the Covid-19 pandemic. This case study seeks to understand the key concerns faced by an SME owner-manager, and the coping and adjusting strategies used to cope with these concerns. It serves as a start to better understand and help SME owner-managers build towards recovery planning post Covid.


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19th APacCHRIE Conference, 2-4 June 2021, Singapore

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