An Exploratory Study on Mice Organisers in Singapore-Towards the Implementation of Green Practices at Events

Green practices have been recognised as a growing requirement in the global Meeting, Incentive, Convention and Exhibition (MICE) industry due to increasing demand from key stakeholders, and the significant environmental harm caused by the industry. However, the subject on green practice in the Singapore MICE industry remains as one of the least developed areas of academic research. To address this gap, qualitative research involving semi-structured in-depth interviews were conducted with eight Singapore MICE organisers. It aimed to explore their views towards green practices, their extent of implementation in the waste and energy classification, as well as the motivation and barriers faced during adoption. This study revealed new findings on the contrast between Multinational Corporations (MNC) and Small & Medium Enterprise (SME) MICE companies’ commitment toward sustainable practices. The low usage of sustainability guidelines available in the market was linked to its inability to withstand the test of time in the evolving MICE industry. The study provides Practices insights for both academics and MICE practitioners given the infancy of green in Singapore coupled with the growing enthusiasm in the global MICE industry. Further research could investigate exploring internal factors affecting the adoption of sustainability practices as well as gathering views of other event stakeholders.