<p dir="ltr">Despite agreeing that implementing data analytics might provide some business value, especially in the area of enhancing staff productivity, (non-data analytics adopters), SMEs were sceptical that data analytics would generate real monetary savings for their organisations.</p><p dir="ltr">A supporting platform to help SMEs design a data framework to ensure seamless analysis flow will increase the chance of realising the business value brought about by data analytics and eventually, monetary benefits for the organisations</p>