Singapore Institute of Technology
MCR-04-07-DoggieBakery-Lee-p1-11.pdf (982.4 kB)

Future Expansion Possibilities for US Doggie Bakery in Singapore

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journal contribution
posted on 2023-09-25, 12:41 authored by Kuan-Huei LeeKuan-Huei Lee, Tze-Hin Jawn LimTze-Hin Jawn Lim

Leslie was the founder of US Doggie Bakery in 2004 in Singapore, he had a vision of providing nutritious meals for dogs using human-grade ingredients. After three years, the third outlet was opened as a franchised business. In 2008, there was a change of the key personnel decided to leave and new business opportunity for Leslie overseas. The future of US Doggie Bakery was at a crossroad and was heading into uncharted waters. Leslie needed to decide whether he would sell the business, continue running, or appoint someone to manage the business.


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Muma Case Review

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