The Impact of Artificial Intelligence on the Global Distribution Systems in the Air Travel Industry

This paper explores the transformative impact of Artificial Intelligence (AI) on Global Distribution System (GDS) within the air travel industry. Integration of cutting-edge AI technologies, including machine learning, data analytics, robotics, and automation optimise inventory management, pricing strategies, and customer segmentation, enhancing efficiency and reducing costs for all stakeholders such as airlines, travel agents, and travellers.

Additionally, ethical considerations and data privacy implications of AI in GDS are considered, emphasising the need for a sustainable and responsible implementation. Factors such as comprehensive infrastructure, regulatory support, and skilled talents are key for successful AI integration, essential to the future potential of AI in GDS and the broader air travel industry.