How can Hotels of Every Size Create the Right Technology Roadmap

In the last decade, easy access to high-speed internet, the penetration of smartphones and the participation of companies such as Google and other startups in creating omni channel experiences in our day-to-day lives have created a mismatch between guest expectations and what hotels can offer their guests today. As hospitality executives finally move on from dealing with one of the biggest crises faced by the industry in the last century, they realize that their target audience has moved further ahead in embracing technology. Hotels of yesterday, stood for being exclusive, and create unique experiences that guests paid a premium for, however, in today’s world the guests demand an experience tailored to their preferences, and are willing to pay extra.