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Reviews on TripAdvisor - What Matter to the Different Generations

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posted on 2024-05-01, 02:06 authored by Lee Keng NgLee Keng Ng, Joanne Jia-Min Sim, Muhammad Nurakif Bin Sanuan, Muhammad Syafiq Bin Nazri, R K Nithya, Yi-Ling Teo

This report was published in Hospitality Net.

The project examined how the different generational cohorts' hotel booking intentions are influenced by the four common attributes of online reviews, i.e., usefulness, valence, volume and timeliness.

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