Singapore Institute of Technology
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Reviews on TripAdvisor - What Matter to the Different Generations

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posted on 2024-05-01, 02:06 authored by Lee Keng NgLee Keng Ng, Joanne Jia-Min Sim, Muhammad Nurakif Bin Sanuan, Muhammad Syafiq Bin Nazri, R K Nithya, Yi-Ling Teo
<p dir="ltr">This report was published in Hospitality Net.</p><p dir="ltr">The project examined how the different generational cohorts' hotel booking intentions are influenced by the four common attributes of online reviews, i.e., usefulness, valence, volume and timeliness.</p>

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    TripAdvisor reviewsGenerational cohortsHotel bookings

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