Factors affecting online hotel bookings in Singapore

Lee, Kuan-Huei; Ang, Chloe S. L.; Chua, Joyce Y. N.; Ong, Kennis Y. L.; Lee, Teryn Y. L.; Loo, Samuel K. W.

doi:10.4337/9781035309801.00027

Factors affecting online hotel bookings in Singapore

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posted on 2024-11-22, 08:53 authored by Kuan-Huei LeeKuan-Huei Lee, Chloe S. L. Ang, Joyce Y. N. Chua, Kennis Y. L. Ong, Teryn Y. L. Lee, Samuel K. W. Loo

In the era of the Internet, it is common practice for travellers to book their preferred accommodation of choice via online means from either the brand website or online travel agents (OTAs). The Internet has redefined the hospitality industry, and has amended the way people plan, buy and consume tourism products (Xiang & Gretzel, 2010).

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Handbook of Tourism and Consumer Behavior

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2024-11-19

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Online booking Hotels Singapore Consumer Behaviour

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Factors affecting online hotel bookings in Singapore

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